Nielsen Digital

Nielsen Digital refers to the measurement and analysis of online behaviors and trends across digital platforms, including websites, streaming services, and social media. Nielsen, a well-known research company, collects data on how many people are using various digital content, what they watch, and how they interact online. This information helps businesses and advertisers understand audiences better, making informed decisions about marketing strategies, content creation, and audience engagement. Essentially, Nielsen Digital provides insights into the digital landscape, helping stakeholders navigate and optimize their presence and performance online.