Nielsen Catalina Solutions

Nielsen Catalina Solutions (NCS) is a data analytics company that measures how advertising campaigns influence consumer purchasing behavior. By analyzing purchase data from households and linking it to advertising exposure, NCS provides brands and marketers with insights into the effectiveness of their advertising efforts. This helps companies understand which ads lead to sales, optimize their marketing strategies, and allocate budgets more efficiently. Essentially, NCS offers a clear view of how advertising impacts real-world buying, enabling moreData-driven marketing decisions.