advertising measurement

Advertising measurement involves assessing how well an ad campaign achieves its goals. It tracks metrics like how many people saw the ad, clicked on it, or made a purchase afterward. By analyzing this data, businesses can determine the effectiveness of their advertising efforts, optimize future campaigns, and allocate budgets more efficiently. This process uses various tools and methods to provide insights into reach (how many people saw it), engagement (how they interacted), and return on investment (sales generated relative to spend). Overall, measurement helps advertisers understand whether their advertising is working and how to improve it.