Nielsen Scarborough

Nielsen Scarborough is a market research service that gathers data on consumer behavior and demographics in the United States. It helps businesses understand who their customers are, what they buy, and how they engage with different media, such as TV, digital, and print. By analyzing this information, companies can tailor their marketing strategies to better reach specific audiences, improve their products, and make informed decisions about advertising placements. Essentially, it’s a tool that provides insights into consumer trends and preferences, aiding businesses in connecting more effectively with potential customers.