Media Planning

Media planning is the process of strategizing how to effectively deliver a message to a target audience using various media channels. It involves selecting the right platforms—like television, radio, online, or print—based on where the audience spends their time. Planners consider factors such as audience demographics, budgeting, timing, and the nature of the message to ensure it reaches the right people at the right moment. The goal is to maximize engagement and impact while minimizing costs. Essentially, it's about making smart choices to effectively communicate and promote ideas, products, or services.