Advertising Reach and Frequency Analysis

Advertising Reach refers to the number of unique individuals or households exposed to an ad during a campaign. Frequency measures how often those people see the ad. Together, they help marketers understand their ad's impact. High reach means many people see the ad, while high frequency means the same people see it multiple times. Balancing both is crucial: too little frequency might not reinforce the message, while too much can annoy viewers. Effective reach and frequency analysis ensures advertising budgets are used wisely, maximizing visibility and engagement with the target audience.