CPM (Cost Per Thousand)

CPM, or Cost Per Thousand, is a metric used in advertising to measure the cost of reaching one thousand impressions or views of an ad. For example, if a campaign has a CPM of $10, it means you pay $10 for every 1,000 times your ad is shown to people. It's a common way for advertisers to compare costs across different campaigns and platforms, helping them understand how much they’re spending to reach their target audience at scale. CPM focuses on exposure and reach rather than clicks or conversions.