Advertising Metrics

Advertising metrics are measurements used to assess the effectiveness of advertising campaigns. They include figures like impressions (how many people saw the ad), clicks (how many engaged with it), and conversions (how many took a desired action, like making a purchase). These metrics help businesses understand their return on investment (ROI) and guide decisions on improving future ads. By analyzing this data, companies can determine what works well, allocate their budgets efficiently, and ultimately enhance their marketing strategies to reach their target audience more effectively.