Advertising Research Foundation (ARF)

The Advertising Research Foundation (ARF) is a professional organization dedicated to advancing knowledge and best practices in advertising research. It provides industry insights, tools, and standards to help marketers and advertisers understand consumer behavior, measure campaign effectiveness, and improve advertising strategies. The ARF fosters collaboration among industry experts, promotes research innovation, and shares data-driven insights to enhance the efficiency and impact of advertising efforts. Its goal is to ensure that advertising is both effective in reaching target audiences and responsible in its practices.