formulation of advertising strategies

Formulating advertising strategies involves understanding your target audience, defining clear goals, and selecting the right messages and channels to reach them. Start by researching who your customers are and what influences their buying decisions. Then, set specific objectives, like increasing brand awareness or sales. Choose the most effective platforms—such as social media, TV, or print—based on where your audience spends their time. Finally, craft compelling messages that resonate with your audience's needs and preferences. This process helps ensure your advertising is focused, relevant, and effective in achieving your marketing goals.