Advertising strategy

Advertising strategy is a plan a business develops to promote its products or services effectively. It involves choosing the right target audience, deciding the best channels to reach them (like TV, online, or print), and crafting messages that resonate with potential customers. The goal is to increase awareness, attract new customers, and boost sales by communicating the value of what’s offered in a memorable and persuasive way. It also includes budgeting and timing to ensure the advertising efforts align with business objectives and generate a good return on investment.