AIDA (Attention, Interest, Desire, Action)

AIDA is a marketing model that outlines the stages a potential customer goes through before making a purchase. First, you grab their **Attention** with something eye-catching. Next, you spark their **Interest** by highlighting benefits or features that resonate with them. Then, you create **Desire** by making them feel the product will improve their life or solve a problem. Finally, you prompt them to take **Action**, such as making a purchase or signing up for more information. Understanding AIDA helps in crafting effective messages that guide consumers through their buying journey.