Marketing Funnel

The marketing funnel is a model that illustrates the journey potential customers take from first learning about a product to making a purchase. It typically consists of several stages: Awareness, where people discover your brand; Interest, where they want to learn more; Consideration, where they evaluate options; and Decision, where they choose to buy. The "funnel" shape reflects that while many people enter at the top, fewer make it to the bottom, highlighting the importance of engaging customers at each stage to increase sales and build lasting relationships.