Joseph Sugarman

Joseph Sugarman is a renowned American entrepreneur, author, and marketing expert, best known for his innovative approach to direct response marketing. He gained fame for his successful infomercials and direct mail campaigns, particularly through his company, BluBlocker sunglasses. Sugarman emphasizes storytelling and emotional connection in advertising to engage consumers effectively. His book, "The Adweek Copywriting Handbook," is a respected resource in the field, offering insights into crafting persuasive copy. He has influenced many marketers with his creative techniques and insights into consumer behavior, making significant contributions to modern marketing practices.