Direct Mail Marketing

Direct Mail Marketing is a form of direct marketing that involves sending physical promotional materials, such as postcards, brochures, or catalogs, directly to potential customers' mailboxes. This approach targets specific audiences based on demographic information, interests, or behavior, aiming to encourage them to take action, like making a purchase or visiting a website. Unlike general advertising, direct mail allows businesses to create personalized messages and offers, making it a more targeted and often more effective way to reach and engage customers.