Target Audience Segmentation

Target audience segmentation is the process of dividing a broad group of potential customers into smaller, more specific groups based on shared characteristics. These characteristics can include demographics (age, gender, income), interests, behaviors, or geographic location. The goal is to better understand different segments so that businesses can tailor their marketing strategies, products, and services to meet the unique needs and preferences of each group. This approach helps companies improve customer satisfaction and increase effectiveness in reaching their audience.