Personas

Personas are fictional characters created to represent different user types within a target audience. They are based on real data and research about users' behaviors, needs, and motivations. Marketers, designers, and product developers use personas to better understand and predict how real people will interact with their products or services. By keeping these personas in mind, teams can make informed decisions that enhance user experience, tailor marketing strategies, and ultimately create more effective solutions that resonate with their intended audience.