Journey Mapping

Journey mapping is a visual representation of a person's experience as they interact with a service, product, or brand. It outlines each step a customer takes, from initial awareness to post-purchase evaluation. By illustrating emotions, motivations, and pain points at each stage, businesses can better understand their customers’ needs and improve their experiences. This process helps organizations identify areas for enhancement, ensuring that they deliver a seamless and satisfying experience that meets customer expectations, ultimately leading to increased loyalty and satisfaction.