IDEO

IDEO is a design and consulting firm known for its pioneering work in human-centered design and innovation. Founded in 1991, it helps organizations develop creative solutions by focusing on the needs and experiences of users. IDEO is particularly famous for its role in developing the first Apple computer mouse and popularizing design thinking—a process that combines empathy, ideation, and prototyping to solve complex problems. By fostering collaboration and creativity, IDEO aims to create products, services, and systems that improve people's lives and enhance their experiences.