Design Psychology

Design psychology explores how human behavior, emotions, and cognitive processes influence the way we interact with the world around us, particularly in design. It examines how colors, shapes, layouts, and materials affect our feelings and decisions. For instance, a bright, welcoming space can uplift mood, while dull colors may evoke sadness. Designers use these insights to create environments, products, and experiences that resonate with people, making them more functional, appealing, and user-friendly. By understanding design psychology, we can create spaces and objects that better meet human needs and enhance our everyday experiences.