Donald Norman

Donald Norman is a renowned design expert known for his insights into how people interact with everyday objects and technology. He emphasizes the importance of usability and aesthetics in design, arguing that good design should be not only functional but also pleasurable to look at and use. Norman believes that a well-designed product takes into account human behavior and emotions, making it intuitive and satisfying. His work encourages designers to focus on the user experience, ensuring that products are both effective and enjoyable, thus shaping how we understand and appreciate design in our daily lives.