Sensory Design

Sensory design is the intentional creation of products, spaces, or experiences that engage the five senses—sight, sound, touch, taste, and smell. It aims to enhance user experience by considering how each sense influences perception and emotion. For example, a restaurant might use appealing aromas, soothing sounds, and comfortable textures to create an inviting atmosphere. In architecture, natural light and textures can evoke feelings of calmness. By thoughtfully integrating sensory elements, designers can craft more immersive and enjoyable experiences that resonate with people on multiple levels.