Emotionally Durable Design

Emotionally Durable Design refers to creating products that foster a strong, lasting connection between the user and the item. Instead of encouraging quick replacements, it emphasizes quality, meaningful features, and aesthetics that build attachment over time. This approach aims to reduce waste and promote sustainability by encouraging users to cherish and care for their possessions longer. By focusing on emotional value, designers help products become more than just objects—they become trusted and valued parts of daily life, encouraging longevity and mindful consumption.