Olfactory Design

Olfactory design involves creating and shaping scents to evoke specific feelings, memories, or impressions. It combines knowledge of fragrances, psychology, and environmental factors to craft atmospheres in spaces like homes, stores, or hotels. By carefully selecting and blending fragrances, olfactory design aims to enhance experiences, influence behavior, or establish brand identity, all while ensuring the scents are subtle, pleasing, and appropriate for the setting. It’s a strategic way to use scent as a sensory tool to communicate and connect with people on an emotional level.