the Double Diamond

The Double Diamond is a design process used to guide problem-solving and creativity. It consists of four phases: Discover, Define, Develop, and Deliver. First, you explore the problem broadly (Discover) and then focus to clarify it (Define). Next, you generate solutions (Develop) before narrowing down to the best one (Deliver). This approach encourages understanding and exploration at the start, followed by refinement and execution. The "double" refers to the two diamonds, representing the divergent thinking (broad exploration) and convergent thinking (focused decision-making) necessary for effective design and innovation.