Design Research

Design research is a systematic process used to understand users’ needs, preferences, and behaviors to create better products or solutions. It involves gathering insights through methods like interviews, observations, and surveys to inform design decisions. The goal is to identify what people truly want and need, ensuring that the final design is user-centered and effective. By understanding the context and challenges faced by users, designers can develop more functional, intuitive, and satisfying solutions that align with real-world needs. This approach helps minimize assumptions and increases the chances of creating successful products.