kerning

Kerning refers to the adjustment of space between individual letters in a word to improve its readability and overall appearance. Proper kerning ensures that letters are neither too close together, which can lead to confusion, nor too far apart, which can disrupt the flow of reading. It's an important aspect of typography used in design, advertising, and printed materials to create a visually appealing and harmonious look. Good kerning helps the text feel balanced and can enhance the effectiveness of communication in written material.