conceptual design

Conceptual design is the initial phase of creating a product, system, or service where ideas are generated and outlined in broad terms. It focuses on understanding the purpose and function of the design rather than the technical details. During this stage, designers brainstorm concepts, sketch ideas, and explore different approaches to meet user needs. The goal is to visualize how the final product will work and to establish a foundation for further development. This phase is crucial because it shapes the direction of the project and ensures that the eventual design aligns with the desired objectives and user experiences.