Persona Development

Persona development is the process of creating detailed profiles of fictional individuals that represent specific segments of a target audience. These personas are based on data and research about real people, including their goals, behaviors, and challenges. By understanding these personas, businesses and organizations can tailor their products, services, and marketing strategies to better meet the needs and preferences of their customers. This approach helps to create more effective and personalized experiences, ultimately fostering stronger connections between the brand and its audience.