user experience

User Experience (UX) refers to how people feel when they interact with a product or service, particularly digital ones like websites and apps. It encompasses everything from how easy it is to navigate, to how enjoyable and satisfying the experience is. Good UX design aims to meet users' needs efficiently and pleasantly, ensuring they find what they're looking for quickly and with minimal frustration. Ultimately, it’s about creating a positive impression that encourages users to return, engage, and recommend the product to others.