Don Norman

Don Norman is an influential figure in design and usability, known for his work in making everyday objects more user-friendly. He emphasizes the importance of understanding how people interact with technology and products. Norman is the author of the popular book "The Design of Everyday Things," which explores how design affects our experiences and behaviors. He advocates for a design approach that prioritizes user needs, encouraging designers to create intuitive and accessible products that enhance functionality and user satisfaction. His contributions have significantly shaped fields like human-computer interaction and product design.