UX Research

UX research, or user experience research, is the process of understanding how users interact with a product or service. It involves gathering insights about their needs, behaviors, and challenges through methods like interviews, surveys, and usability testing. The goal is to identify what users value and how they navigate experiences, ensuring that products are intuitive, effective, and enjoyable to use. By focusing on real user perspectives, UX research helps designers and developers create solutions that better meet user expectations and enhance overall satisfaction.