Eye tracking
Eye tracking is a technology that measures where and how long a person looks at different parts of a scene, screen, or object. It uses special cameras and software to follow eye movements, allowing researchers and developers to understand attention and focus. This information can be used in various fields, such as marketing to assess how people view advertisements, in psychology to study visual perception, or in user experience design to improve interfaces and products. By analyzing eye movements, we can gain insights into human behavior and cognitive processes.
Additional Insights
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Eye tracking is a technology that measures where a person is looking. It uses cameras and sensors to detect eye movements, determining which objects or areas a person focuses on. This method helps researchers and businesses understand visual attention, such as in advertising or user experience design. By analyzing gaze patterns, they can gather insights about human behavior and preferences. Eye tracking is used in various fields, including psychology, marketing, and even assistive technology for individuals with disabilities, enhancing our understanding of cognition and interaction with the world.
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Eye tracking is a technology that measures where a person is looking, often using special cameras or sensors that detect eye movement. It collects data on how long someone focuses on an image, text, or object, which helps researchers and businesses understand attention and behavior. This information can be valuable in various fields, such as marketing, to analyze how consumers engage with products, or in psychology to study visual perception and cognitive processes. Eye tracking can enhance user experience design by revealing how people interact with screens and environments.