Attention Tracking

Attention tracking is a technology that monitors where a person looks and how they focus their visual attention on a screen or environment. Using specialized cameras and sensors, it records eye movements, gaze patterns, and fixations to understand what captures their interest. This can reveal how users interact with content, identify areas of focus, and improve design or usability. Attention tracking is valuable in fields like research, marketing, and user experience, helping to analyze attention and engagement objectively without the need for verbal feedback.