eye gaze data

Eye gaze data refers to information about where a person is looking at any given moment. It tracks the position and movement of the eyes, revealing what objects or areas capture their attention. This data is collected using specialized eye-tracking devices that monitor eye movement and focus points. Eye gaze analysis is used in research, user experience testing, and marketing to understand how people interact with visual content. Essentially, it provides insight into what draws attention, how long people focus on specific elements, and visual search patterns, helping improve design, communication, and understanding of human behavior.