gaze mapping

Gaze mapping is a technique used to track and analyze where a person is looking, typically using specialized eye-tracking technology. It records the precise points on a surface or screen that a person's eyes focus on over time. This information helps researchers and designers understand visual attention and behavior, informing the development of better visual layouts, user interfaces, or studying how people interact with their environment. Essentially, gaze mapping creates a "map" of eye movement, revealing what captures attention and how visual information is processed.