GazePoint

GazePoint is a tool or device used to track where a person is looking on a screen or in a visual environment. It measures eye movements and determines the exact location of your gaze, often in real-time. This technology is used in research, marketing, gaming, and user experience testing to understand how people interact with visuals. By analyzing GazePoint data, creators can improve design, navigation, and usability, ensuring content or interfaces align with natural viewing patterns. Essentially, it provides insight into what captures and holds a person's attention visually.