usability research

Usability research is the study of how easy and efficient a product or service is for users. It involves observing and analyzing how people interact with websites, apps, or physical items to identify any difficulties they encounter. The goal is to understand users' needs and preferences, helping designers improve the overall experience. By gathering feedback through methods like surveys, interviews, and usability tests, researchers can make informed recommendations that enhance functionality and satisfaction, ensuring that products are user-friendly and effective for their intended audience.