Nielsen Norman Group

The Nielsen Norman Group (NNG) is a leading research and consulting firm that specializes in user experience (UX) design. Founded by usability experts Jakob Nielsen and Don Norman, NNG focuses on improving how people interact with technology, websites, and applications. They conduct studies, publish articles, and offer training to help businesses create user-friendly products. Their work emphasizes the importance of making technology intuitive and accessible, ultimately enhancing user satisfaction and effectiveness. NNG's insights are widely respected in the tech and design communities, influencing best practices in UX design globally.