Behavioral analytics

Behavioral Analytics is the process of analyzing data generated from people's actions, often online, to understand their preferences and behaviors. By tracking how users interact with websites or apps—like what they click on, how long they stay, and what they purchase—businesses can gain insights into customer habits and needs. This information helps companies tailor their products, improve user experiences, and create targeted marketing strategies, ultimately aiming to increase customer satisfaction and loyalty. In summary, it’s about using data to foresee and respond to consumer behavior more effectively.