Behavioural Targeting

Behavioral targeting is a marketing strategy that uses information about a person's online behavior to deliver personalized advertisements. This involves tracking activities such as websites visited, searches made, and content engaged with to understand individual preferences. By analyzing this data, companies can serve more relevant ads to users, aiming to increase engagement and improve the effectiveness of their marketing. Essentially, it’s about tailoring advertising based on how individuals interact with digital content, making the online experience more relevant to their interests.