Personalization

Personalization in email marketing involves tailoring messages to individual recipients based on their preferences, behaviors, or demographics. Rather than sending the same generic email to everyone, businesses use data to create customized content that resonates with each person. This can include addressing the recipient by their name, recommending products similar to past purchases, or sending targeted offers. Personalization aims to enhance the recipient's experience, making them feel valued and understood, which can lead to higher engagement and conversion rates for the business.