Shopper Experience

Shopper Experience refers to the overall interaction and feelings a customer has while shopping, whether in-store or online. It encompasses every aspect of the shopping journey, from browsing products and navigating aisles to the ease of checkout and customer service. A positive shopper experience means customers feel valued, satisfied, and are likely to return, while a negative experience can drive them away. Retailers strive to enhance this experience by improving product selection, store ambiance, website usability, and personalized service, ultimately aiming to build loyalty and increase sales.