AR (Augmented Reality) in Retail

Augmented Reality (AR) in retail enhances the shopping experience by overlaying digital information—such as images, product details, or virtual try-ons—onto the real world through smartphones, tablets, or AR glasses. This allows customers to visualize how products will look or fit before purchasing, improving decision-making and engagement. For example, AR can let you see how a piece of furniture would look in your home or try on makeup virtually. By blending digital and physical experiences, AR helps retailers provide interactive, personalized, and convenient shopping journeys.