CPG (Consumer Packaged Goods)

Consumer Packaged Goods (CPG) are products that are purchased frequently, used quickly, and replaced regularly, such as food, beverages, personal care items, and household products. These goods are typically sold in retail stores and have a short shelf life. Companies that produce CPGs focus on branding, distribution, and efficiency to attract consumers and drive repeat purchases. The CPG industry emphasizes innovation and effective marketing to meet consumer needs while managing costs to ensure profitability in a competitive marketplace.