Omnichannel Retailing

Omnichannel retailing is a sales approach that provides customers with a seamless shopping experience across multiple channels, such as physical stores, online websites, mobile apps, and social media. It allows shoppers to interact with a brand through various touchpoints, offering flexibility in how they browse, purchase, and receive products. For instance, a customer might see a product on a website, buy it through a mobile app, and choose to pick it up in-store. The goal is to create a unified brand experience, making it easier and more convenient for customers to engage with the retailer.