Cross-Channel Marketing

Cross-channel marketing refers to a strategy that uses multiple marketing platforms—such as email, social media, websites, and mobile apps—to communicate with consumers. The goal is to create a cohesive and engaging experience for customers by delivering consistent messages and branding across different channels. For example, a company might send an email about a sale, promote it on social media, and feature it on their website, ensuring that all interactions reinforce each other. This approach helps businesses reach customers where they are most active, improving engagement and fostering stronger relationships.