catalog marketing

Catalog marketing is a promotional strategy where businesses create and distribute catalogs—brochures or booklets featuring their products or services. These catalogs provide detailed descriptions, images, and prices, allowing customers to browse items conveniently, often from home. They can be printed and mailed or available online. Catalog marketing helps companies reach a wide audience, encourages impulse buys, and enhances brand awareness. By showcasing a range of products, it also aids customers in making informed purchasing decisions. Ultimately, it's about presenting offerings in an organized way to drive sales and build customer relationships.