Direct Mail Advertising

Direct mail advertising is a marketing strategy that involves sending promotional materials, like letters, brochures, or postcards, directly to potential customers' mailboxes. Businesses use this approach to target specific audiences based on demographics or interests, aiming to grab attention and encourage action, such as making a purchase or visiting a website. Unlike online ads, direct mail is tangible and can create a personal touch. It allows businesses to reach people in their homes, making it a powerful tool for connecting with customers on a more direct level.