personalisation

Personalisation is the process of tailoring experiences, content, or services to an individual's preferences, behaviors, or needs. It involves collecting information about a person's interactions, such as browsing habits or purchase history, to deliver relevant recommendations or offers. This makes interactions more meaningful and effective, enhancing satisfaction and engagement. Common examples include personalized product suggestions online, targeted marketing emails, or customized app interfaces. Personalisation aims to create a more relevant and efficient experience for each person, respecting their unique interests and circumstances.